You believe in a good idea. You know it could make a crucial
difference for you, your organization, your community. You present
it, hoping for enthusiastic support. Instead, you get confounding questions, inane comments, and verbal bullets. Before you know
what's hit you, your idea is dead.
it, hoping for enthusiastic support. Instead, you get confounding questions, inane comments, and verbal bullets. Before you know
what's hit you, your idea is dead.
It doesn't have to be this way, maintain John P. Kotter and Lorne A. Whitehead. In Buy-In, they reveal how to come to the rescue of good ideas and win the support needed to deliver valuable results. The key? Understand the attack strategies that naysayers deploy with great success time and time again.
Smart, practical, and brimming with useful advice, Buy-In equips you to anticipate attacks and turn them to your advantage — so your good idea survives to make a positive change.
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